House ads couldn't help save Nickelodeon's magazines


Parents of kids aged preschool to 14 were no doubt familiar with Nickelodeon's branded magazine and Nick Jr., it's monthly for preschoolers, at least from the frequent house ads that the network ran to bulk up subscriptions. The "Nickelodeon Magazine Please!" commercials were ubiquitous.

But that wasn't enough to save the magazines.

Recently, Viacom announced that Nickelodeon Magazine and its Nick Jr. publication will be canceled. The company stated that ad pages dropped by 27% in 2008. According to Media Life Magazine, subscribers will receive refunds and some staff members of Nickelodeon Magazine Group will remain temporarily to produce the last big final issue in August. All 30 employees will then lose their jobs.