Blogtalk radio: Animal style with Stacy Perman, author of "In-N-Out Burger"
But with the economic meltdown, In-N-Out Burger has become news in another way. While many popular fast-food chains have been suffering the consequences of over-leverage and over-reaching growth, In-N-Out has thrived by doing things the old fashioned way: Refusing to expand nationally, opening only a few stores every year, and giving customers what they want (and not what focus groups tell them we want). At In-N-Out, it's all about the burgers.
WalletPop editor Julie Tilsner spoke with Stacy Perman, author of the best-selling In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks all the Rules, to dissect what makes the chain so different from all the others.