Better coupons through technology

HP just announced a new printer that prints directly from the Internet. It's like an iPhone interface met a piece of office equipment, fell in love, got married and flipped off the matchmaker (in this case, the computer).

It's being billed as the world's first Web-connected computer. There are a lot of great wireless features like movie tickets from Fandango and photos printed directly from online sites, but the one HP executives were practically giddy about is the ability to print coupons directly from
Just find the icon on the printer's touch screen, go directly to the site, then browse and select the ones you want. Print three to a page to save paper, and off you go to the store.

It's not a bad selling point. The printer itself costs $399 (and isn't available until Fall), but HP's, Vyomesh Joshi told reporters the machine could quickly pay for itself in coupon-related savings.

And just as I was thinking about how much easier it would be to access coupons without a printer at all, this announcement arrived in my in box: Safeway stores are partnering with Cellfire, delivering coupon savings via a computer or mobile device automatically at all the companies locations, including Vons, Pavilions, Randalls, Tom Thumb, Dominick's, Genuardi's and Safeway stores.

No paper or ink necessary.
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