'The Hut' gets ready for its TV closeup and says get lost to Pizza

Move over, G (Gatorade). And that squiggly red-white-and-blue symbol standing in for "Pepsi" on billboards across America? You've got company, with or without pepperoni.

Yet another fast food icon is moving to streamline, with Pizza Hut rebranding a significant portion of its chain as "The Hut."

"They're trying to be trendier and appeal to younger consumers, and that's such a tricky thing to do," said John Frank, editorial director for Marketing News, a publication of American Marketing Association. "But we're not sure if they're going to convert every store to The Hut. Our understanding is that this is not a chain-wide thing."