It's been called one of the hottest IPOs of the year and revolves around language: 31 of them to be exact. From English to Spanish to Irish Gaelic to Arabic, language learning software company Rosetta Stone (RST) has you covered. And in a global economy, the company may just have a hit on its hands.
In a recent analysis of the company's April IPO, Bullmark.com analyst Bill Martin said, "The desire, not to mention need, to learn other languages in a global economy means the company is looking at a potentially huge market." But Martin noted that the fact that "the company principally targets consumers represents the greatest risk to its business given consumer caution at present."
Tom Adams, Rosetta Stone's multi-lingual chief executive met with DailyFinance to discuss the company's recent IPO, the toughest language he's ever learned, and an upcoming offering that will allow for peer-to-peer learning and interaction with a language coach.