Why I hate Aeropostale's discounting system

For at least the past year, Aeropostale's in-store system has been the same: Two racks toward the back with a sign that says everything is 70% off the lowest ticketed price.

The gimmick of course is that the "lowest ticketed price" is rarely that low. The T-shirt I bought yesterday had been marked down to $15.50 -- but the non-discount T-shirts on display at the front of the store were all "Mix & Match: 2 For $22." So $15.50 is hardly a "marked down price" then -- it's actually something of a rip-off.