Research in Motion Limited (RIMM) has crossed categories with its latest BlackBerry offering, the Tour. This new model is described as falling between the BlackBerry Curve and the BlackBerry Bold. The Bold targeted the high-end corporate BlackBerry user, while the Curve was aimed at the everyday consumer. The Tour goes after both.
RIMM's CEO Jim Balsillie said that the new device will launch with Verizon and Sprint in the United States and Telus and BCE's Bell in Canada.