Why Calvin Klein hopes you hate its racy new billboard

Jeff Bercovici

Are you absolutely out-of-your-mind furious about that new Calvin Klein billboard showing a cluster of half-dressed young folks in what appears to be the prelude to an orgy? A lot of people are, apparently. If you're one of them, here's the best thing you can do about it: Nothing.

In case you haven't noticed by now, your outrage is exactly what the American fashion giant is counting on to sell its products. Every year or so, Calvin Klein manufactures a fresh "controversy" with a button-pressing, taste-defying ad campaign calculated to generate stories on the evening news without quite crossing the line into outright indecency of the sort that would provoke the authorities.