Electronics stores discover women, again.


I love it when a major consumer products category stands up and declares that fully half the population is an important part of the customer base. In the case of consumer electronics, every year or so we get an industry initiative that claims to focus on women, as though women just figured out that TVs and iPods are fun.

Earlier this week, the electronics industry hosted a forum in New York to showcase new products, announced the launch of two women-focused initiatives, and hosted a panel discussion about buying habits. There were press releases and fanfare surrounding the launch of a new professional organization called the Women in CE, the unveiling of new Website and blog called Techlicious, and just prior to the expansion of Best Buy's efforts to better understand and embrace the fairer sex.