Media World: Wonder Pets creator Josh Selig thinks like a kid


Josh Selig knows a thing or two about toddlers.

Before creating the popular "Wonder Pets!" program seen on Viacom Inc.'s (VIA) Nickelodeon cable channel, he was a writer and child performer on "Sesame Street." While working on the street where the sun always shines, Selig won 10 Emmy Awards. He has no children of his own.

"Wonder Pets!" tells the musical story of three pets kept in a school classroom who in their spare time rescue baby animals in distress using a homemade "flyboat" made of spare toy parts. Like real toddlers, Linny the Guinea Pig, Turtle Tuck and Ming-Ming Duckling do not have special powers. Instead they must work together to get the job done. The show's theme song (which, as many parents have learned, has a tendency to stick in your head) goes, "What's going to work? Teamwork!"