Company grows by selling green to children

Selling to the fickle tastes of children -- who one minute want a peanut butter sandwich and the next minute aren't hungry -- can be a tricky business.

In a recession, targeting children -- and their parents -- can be a learning experience.

At least it was for Mark Chipkin, a retired middle school science teacher, and his brother, Larry Chipkin, who run TickleMe Plant Company, a Pawling, N.Y. business that sells the TickleMe Plant, or Mimosa pudica plant native to Brazil. The plant, also called shy grass or sensitive plant, moves its leaves when touched.

Here's a video of the plant: