Maybe charging for Hulu will work


When I reported last week that Jon Miller, News Corp.'s new chief digital officer, thinks it's only a matter of time before Hulu becomes (at least partially) a subscription service, the response it generated was overwhelming -- and overwhelmingly negative. "If Hulu wants to charge, I'll just go elsewhere" wrote one of you readers in a comment that was fairly typical of the 80-plus that post generated.

But maybe the "no pay, no way" crowd are just a vocal minority? Paid Content reports today on a new study from Bernstein Research analyst Jeffrey Lindsay, who surveyed hundreds of consumers to determine their attitudes toward internet TV.