FTC gives red light to Kmart's claims its paper products are green

The nation's advertising police busted Kmart and two other companies for trying to capitalize on consumers' interest in going green by marketing products that allegedly weren't as environmentally friendly as they claimed.

The Federal Trade Commission's announcement coincided with testimony before the U.S. House of Representatives about enforcing laws against false claims of products being green.

"For the marketplace to thrive...companies must compete on the basis of legitimate advertising claims and consumers must be able to rely on those claims," James A. Kohm, associate director of enforcement for the FTC's Bureau of Consumer Protection told a congressional subcommittee.