Twittering for wine: How to run a million dollar ad campaign for $60 K


Murphy-Goode winery

in Sonoma, California, is looking for a blogger, twitterer, Facebooker, and all-around social networking maven. The winning applicant will get free rent and $10,000 per month for six months. In return, he or she will have the full-time task of drinking Murphy Goode wine and promoting the brand.

In addition to offering a good job, the Murphy-Goode contest represents the next step in viral marketing. While analysts and commentators have spent the last few years loudly touting the wonders of viral campaigns, there has been little apparent understanding about the techniques necessary to create such a movement. However, the easy access to sites like YouTube and the difficult job market have given some canny entrepreneurs the tools necessary to make viral marketing easy and cheap.