Media World: HuffPo finds original reporting is not as easy as it looks


The Huffington Post is trying to prove to readers and advertisers that it's more than an "Internet newspaper" that reprints content from other sources alongside the output of celebrity "volunteer" bloggers like Alec Baldwin. But those strategies have made it one of the most popular online destinations, and moving beyond it will be difficult.

At the end of March, HuffPo announced plans to fund a group of investigative journalists in conjunction with The Atlantic Philanthropies, with an initial budget of $1.75 million. Arianna Huffington, co-founder and editor-in-chief of the site, told the Associated Press that the money would fund 10 staff journalists who will primarily coordinate stories with freelancers on stories about the economy.