Edmunds expert's tips on shopping for a car in today's economy

Yesterday I wrote about how increased vulture floor traffic at GM and Chrysler dealers has diminished the likelihood you'll be able to negotiate a great deal on a vehicle from these manufacturers. Afterward, I had a chance to discuss the current state of the car shopping market with Phillip Reed, Consumer Advice Editor with Edmunds, the car info experts.

Where should consumers look for the best deals on new cars today?
"The Golden Rule in the industry is that when foot traffic is up, so are prices," Reed told me. Accordingly, he cautions that shopping on a weekend, when the showrooms are busiest, is not the best time to strike a good deal.