Can Colbert get new Newsweek noticed?

Is Stephen Colbert more like Roseanne Barr or Hilary Duff? That's an important question for Newsweek, which is hoping to publicize its recent makeover by publishing an issue about Iraq guest-edited by the Comedy Central faux-pundit.

New-look Newsweek is sleeker and punchier, with less rehashing of current events and more opinion and argument -- a mix calculated to appeal to a smaller but more elite audience. But none of the changes will matter if people don't bother to sample the new product.