Sexy Cafes: "Starbucks meets Hooters"


In Southern California's "Little Saigon," Vietnamese coffee shops are busily developing the next generation of caffeine delivery. Part cafe, part Victoria's secret fashion show, they are doing great business, despite the recession.

Tina Nguyen, a waitress at one establishment, describes the cafe's motif as "Starbucks meets Hooters."

This seems fairly accurate: like Starbucks, the cafes have a narrow menu of coffee, iced tea, and smoothies. Moreover, while it is hard to characterize rich, creamy Vietnamese coffee as a health food, the absence of quesadillas, burgers, and other high-calorie Hooters specialties definitely places the institutions in the context of Starbucks' comparatively health-conscious clientele.