New CEO says Playboy not for sale, but doubts remain

Updated

Hugh Hefner has got one of the world's best jobs. Scott Flanders, who will become the newest CEO of Playboy Enterprises (PLA), has among the worst.

The 52-year-old, who was the head of closely held publisher Freedom Communications, takes the mantle of Hefner's empire at a critical time. Playboy is hurting, having lost $13.7 million in the first quarter as the company's flagship magazine floundered.

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