By Joe Turner, the "Job Search Guy"
In the past you could sell yourself by promoting your skills and length of service in a profession or job. Those days are gone. Today, you must sell "results." When you sell your skills, you're selling a commodity. It's likely hundreds (if not thousands) of other job seekers have your same or better skills. Here's the problem: when you sell skills, you've reduced yourself to a commodity and commodities always sell for the lowest price.
If you've read books on résumé writing, you might be confused by all the rules. In fact, during my weekly résumé writing teleseminar, I correct a lot of misinformation.