Google to challenge Amazon Kindle

Some book publishers worry that Amazon (AMZN) will dominate the e-book market the way that Apple (AAPL) controls the music download business. When one company has a huge market share in content distribution it can often set pricing, hurting content company margins.

Google (GOOG) means to challenge Amazon in the digital book business and publishers assume that they will benefit. The Google e-book program will apparently let content providers to set their own prices.