Sorry, Microsoft, you're not the only Bing in town


TiVo. iPod. Prius. For years, global corporations' marketing teams and branding firms have had a bit of fun coming up with their own made-up words, leaving their dictionaries in the drawer. Making up words for the global market is so much fun -- and such big business -- that MacArthur "genius" grant winner Colson Whitehead even wrote a novel about it. Google (GOOG) went a little meta on the trend, whether inadvertently or deliberately, by corrupting "googol," a word coined in 1938 by the nine-year-old nephew of an American mathematician who wanted a snappy term for his concept of 10 the power of 100.