RH Donnelley: Template for disaster

On Thursday, Yellow Pages publisher R.H. Donnelley filed for bankruptcy, citing debts of $12.37 billion, against assets of $11.88 billion. This follows repeated requests for forbearance from creditors, including Bank of New York Mellon and U.S. Bancorp.

Donnelley's problem is not uncommon: as consumers live more and more of their lives on line, numerous companies have found that their key business is now being done by a cheaper online provider. The key to surviving the transition seems to lie in finding one's core strength and adapting it to the needs of the online consumer.

The Latest from our Partners