Media World: Why public radio's Marketplace is happy not to be CNBC


A listener to public radio's business show "Marketplace" might get the impression that the quirky half-hour program is an anarchic affair held together with rubber bands and chewing gum. But people who know Executive Producer J.J. Yore say the truth is quite the opposite.

Yore, 52, was one of the creators of the program. He has been executive producer for 13 years. It's not an easy job. First, business news is difficult to make compelling to a mass audience on radio where people can't see graphics that illustrate points being made in a story. Then there are the challenges of managing the newsroom, which can be like herding cats on a good day. Finally, there are the time zones. Marketplace is produced in Los Angeles, making it one of the few, if not only, national business programs produced on the West Coast. That means the people doing the Marketplace Morning Report are in the office by about 1:30 a.m.