In-N-Out Burger's six secrets for out-and-out success


On the heels of mounting cynicism generated by Wall Street bailouts and the perception that corporate leaders are gaming the system to make a profit, at least one American company is proving that businesses can survive and even thrive while sticking to traditional values.

In-N-Out Burger, the iconic West Coast hamburger chain frequented by celebrities, is not slashing jobs or making major cutbacks during this recession. In fact, the regional chain, which has 232 locations in California, Arizona, Nevada and Utah, took in an estimated $420 million in revenues in 2008, and claims per-store sales of about $1.94 million. So how is this mom-and-pop burger joint pumping out per-store sales numbers that are better than Burger King and a host of other competitors?