Uncle Walt's wild ride: teaching finance to kids with 'The Great Piggy Bank Adventure'

Well, isn't this rich? Walt Disney World has opened a new attraction dedicated to teaching kids some rudimentary -- and I do mean basic -- lessons about saving money.

Days after Walt Disney World slammed their parents by hiking gate fees at its water parks by as much as 15%, it gave kids another money lesson by opening The Great Piggy Bank Adventure at Innoventions, a lesser-patronized section of Future World at Epcot stocked with a rotating slate of exhibitions sponsored by big corporations -- in this case, financial biggie T. Rowe Price. Companies pay around $1 million a year to Disney to sponsor exhibitions at Innoventions, so the Mouse is demonstrating some money savvy already.