Better living through chocolate -- and multilevel marketing

From the lipstick on a pig files comes Xocai, a high-end chocolate marketed for its health benefits marketed through a network of independent distributors -- just like Amway.

For some reason, The New York Times decided to report on this company that is apparently catching on with New York's wealthy elite. Michael Wilson writes of an "opportunity meeting" consisting of a "group seemingly culled from the front page, gossip sheets and back copies of Playbill."