Macy's: A new strategy for retailers, target fallen rivals

Macy's (M) has come up with a new way to get customers. It is going to go after people who used to shop at retailers that have gone out of business.

According toThe Wall Street Journal, "Deutsche Bank estimates $21.4 billion in U.S. retail sales from defunct apparel, electronics and home furnishings stores are 'up for grabs' this year."