One man's crusade against beer commercials

Richard Overton never sought to become one of the many poster children for tort reform, but he felt he had little choice but to start his Quixotic fight against beer giants Anheuser-Busch and Coors. Walletpop heard from him recently when we referred to his case in a quiz on infamous lawsuits and he called to set the record straight, according to him.

The 58-year-old government employee from the Detroit area was outraged when he found his young children watching a commercial for beer that glamorized the beverage without discussing the risks from alcohol abuse, which he knew first-hand from his time as a police officer and the struggles he and his father faced with substance abuse.

He insisted he wasn't on an moral crusade against intoxicating beverages.

"When I quit drinking, I didn't say you should too," Overton, a Vietnam veteran, said in an interview.


The Latest from our Partners