What can save the American newspaper? Try bingo!

Tom Barlow

Billionaire Mort Zuckerman has been the publisher and owner of the New York Daily News since the early 1990's and heads up U.S. News and World Report, so when he suggests how the U.S. newspaper industry might be rescued, people listen. They were listening at recent gathering when he suggested that bingo could be the newspaper's salvation.

Bingo? He was referring to the success that The Sun newspaper in the U.K. has had operating a bingo game on its web site. Zuckerman claims that The Sun rakes in millions from the online game, the only profitable part of its business. The newspaper also offers online slot machine games such as Yeah, Baby!, Poochie Slots and American Dream.