It's hard to blame Americans for their generally negative outlook for the U.S. auto industry. Decades of management errors and cost overruns; management that has failed to aggressively respond to competition; and a massive government bailout have soured U.S. consumers on American automakers. The industry is at its low point. Some industry analysts argue that the sector may not survive, period.
It's a sobering forecast, one that begs the question, are there any rays of light for the sector? Indeed there are. One simple one is the future demand for vehicles.