New site brings investing to the masses, sort of

What TurboTax did to CPAs, Mitch Tuchman hopes his new Web site MarketRiders.com will do to investment brokers.

While Tuchman admits that his investment software isn't a barrel of fun, it will help the common investor avoid mutual fund fees and other fees that financial advisers charge, and get a higher return on their investment.

"It's not very exciting. It's kind of like watching paint dry," he said of the MarketRiders site, which sells a service called E.Adviser for $9.95 a month that allows users to build and manage a portfolio of Exchange Traded Funds, or ETFs.