Ford's giant green leap

Sue Cischke of Ford
Sue Cischke of Ford

If you think President Obama's job is hard, meet Susan Cischke, the VP of sustainability, environment, and safety for Ford Motor Company. It's her job to turn her company, that gave us the mass-assembled automobile and the CO2 that comes with it, into the green machine of the future.

When you read stories about the apocalyptic effects of global warming, see the latest satellite images of an ice sheet, the size of Rhode Island, nearly break off of Antarctica, or get an email forward full of adorable pictures of koalas begging for water in Australia because their water sources are drying up, you want to hold someone accountable. That person is: all of us. The consumer, government, and industry.

Electric cars are the near future, but we need cheaper batteries and tons of charging stations, so the cars can recharge on the road, before they can be feasible.

"We have to have everybody being a player in this," says Cischke, explaining what's holding up the electric car.