Newspaper association kills its print magazine
According to Editor & Publisher, the NAA has also cut its staff by half. The changes are a further reflection of the accelerating troubles of the print newspaper industry, which threatens dailies from The Los Angeles Times to The New York Times (NYT). According to NAA's statistics, industry advertising revenue dropped by 18.1 percent in 2008, following two previous years of decline. This year promises more of the same, if not worse.
Newspaper readership has declined every year for the past 20 years. The decline has been most noticeable in the 18-24 age group, which is dropping a percent a year.
I have no doubt that extreme duress drove the NAA to this measure, knowing full well that it would serve as a sad commentary on the state of the industry. Print may not be dead, but it's wearing a face mask and avoiding crowds.