Media World: Breaking wind all the way to the bank with new iPhone app


Three college buddies from Philadelphia are making their dreams of creating the most realistic fart noises ever heard on an Apple Inc. (AAPL) iPhone into a reality. This is further proof of just how wide open the market for software applications for the world's hottest smartphone is right now.

Patrick Lutz, Mike McNasby, and Chris Wilcox, began offering the PrudeBox, which lets users hear a variety of fart and belching noises along with more "tame" bodily functions such as sneezing, last week. They have formed a side business called Alkali Media LLC to market PrudeBox and to develop other iPhone Apps.

"I can call my dad and fart in his ear," said Lutz, 23 (who works with my wife).

Originally published