Amazon doesn't want to hear about vendors' bribery attempts

With more and more purchases being made online, product reviews on major e-commerce sites like Amazon.com have quickly become more important to a product's success than expensive ad campaigns.

This value hasn't gone unnoticed by online retailers, who have quickly made user reviews a a standard feature for online stores. It didn't take too long after that for companies to catch onto the power of the reviews either, which has led some to try and bribe users for better reviews. That's exactly what happened to one Amazon customer, but when he called attention to the bribery in his product review, Amazon deleted it not once but TWICE.