McDonald's is lovin' its recession profits


If you've driven past your local McDonald's (MCD) lately, you've probably noticed that it looks a lot fuller than most other restaurants in your area. That's because the number one hamburger chain has become the master of what consumers are salivating for during the recession: a bargain meal.

McDonald's customer Emery Jones says, "ever since the recession started, my wife and I have been frequenting Mickey D's more, especially when we want a cost-effective $8 dinner for two. . . . Our order usually consists of two double cheeseburgers (for me), one Big Mac (for her), and two small fries."