Kellogg spanked over study showing kids who eat do better than those who don't


It turns out that eating sugary cereal doesn't guarantee your kids will pay more attention.

The Federal Trade Commission announced the settlement of a case brought against Kellogg Company after it ran advertising claiming its frosted Mini-Wheats was "clinically shown to improve kids' attentiveness by nearly 20%."

There actually was a clinical study, the FTC said. But it showed that about half the kids who ate a breakfast with Mini-Wheats were any more attentive. One in nine, the FTC said, had an improvement of 20% or more. By the way, that's compared with kids who ate no breakfast at all. In other words, a piece of toast might also have done the trick.

So the feds accused Kellogg, the world's largest cereal maker, of running a deceptive national advertising campaign.