It turns out that eating sugary cereal doesn't guarantee your kids will pay more attention.
The Federal Trade Commission announced the settlement of a case brought against Kellogg Company after it ran advertising claiming its frosted Mini-Wheats was "clinically shown to improve kids' attentiveness by nearly 20%."
There actually was a clinical study, the FTC said. But it showed that about half the kids who ate a breakfast with Mini-Wheats were any more attentive. One in nine, the FTC said, had an improvement of 20% or more. By the way, that's compared with kids who ate no breakfast at all. In other words, a piece of toast might also have done the trick.