Time Warner botches new magazine, but 'mine' may be the future


Time Warner Inc. (TWX), the world's largest media company (and corporate parent of this blog), screwed up an an experiment to create more personalized magazines.

According to USA Today, "Time Inc.'s experimental made-to-order magazine, 'mine', shipped out this week, but many subscribers got a version that looked like it belonged to someone else." Many readers to the free publication did not get the content they picked. The company blamed a "computer error" and promised readers and extra issue.