Woody Allen sued trendy clothier American Apparel for $10 million, alleging that it used his image on a billboard without his permission, thus damaging his reputation.
The case is set to go to trial and American Apparel's defense appears to be to make fun of Woody Allen, suggesting that his image was so compromised by his own sexual misadventures that there was really nothing left to damage.
"Woody Allen expects $10 million for use of his image on billboards that were up and down in less than one week. I think Woody Allen overestimates the value of his image," American Apparel lawyer Stuart Slotnick told The Associated Press. "Certainly, our belief is that after the various sex scandals that Woody Allen has been associated with, corporate America's desire to have Woody Allen endorse their product is not what he may believe it is."