Vitamin Water 10 now with 25 calories
Popular water replacement Vitamin Water got healthier recently with the introduction of Vitamin Water 10, a new low calorie drink which pitches itself as a great source to get your vitamins with fewer calories. The only problem with this claim is that a bottle of Vitamin Water 10 comes packed with 25 calories, not 10 calories.
That's right.
Despite being sued for misleading consumers once this year Glaceau is branding its 25-calorie drink as Vitamin Water 10, opting to come clean on the nutrition label by breaking a bottle into 2.5 servings. Thankfully you won't have to do the math to figure out what the vitamin content is since; it's plainly listed in both per serving and per bottle increments. The drink's whitepaper (pdf) -- yes it has a whitepaper -- even refers to calories by serving but vitamins by bottle further muddling the true caloric content.