Burger King scraps 'Texican Whopper' ads after complaints

Aaron Crowe
Updated

After complaints that it inappropriately displayed the Mexican flag in ads in Europe for its new Tex-Mex style "Texican Whopper," Burger King apologized and said it would change the campaign.

WalletPop reported on the ad Tuesday, touching off a lot of comments from readers on both sides of the issue.

The ads featured a squat Mexican nicknamed "Just a Little Bit" draped in his country's flag next to a tall American cowboy. Mexico's ambassador to Spain said posters released in Europe inappropriately displayed the Mexican flag, whose image is protected under national law. He requested the ad campaign be discontinued, according to a Reuters story.

Here's the ad as captured on YouTube:










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