Hard Rock Park is dead. Long live 'Freestyle Music Park'

We have a resolution to a problem covered on these pages a few weeks ago. Steven Goodwin's ploy to force the struggling Hard Rock Park in Myrtle Beach to pay him $500,000 a year plus 1.5% of revenues for the use of the name has ended with empty pockets. Rather than indulge him, the new owners of the park simply renamed it, cutting Goodwin out of the deal. It's now going to be known as Freestyle Music Park. The party will go on, only without the metal-band hair.

A New Look for Old Brands

Goodwin might have stood a chance of getting a little walking-away money if his demands hadn't been so steep. Then again, the park might have stood a better chance of surviving in the long term if it hadn't adopted such a wishy-washy new name.