Thirsty for real sugar, Christians keep buying up all the Kosher Coke
It's not just Jews who love it, because Kosher Coke could actually be better called Real Sugar Coke. The standard American Coke is made with that dietary bugaboo high fructose corn syrup, but because the Jewish commandment is not to eat foods with leavening in them, corn's out. So for observant customers, Coke (and Pepsi) makes special batches using real sugar. The taste difference is noticeable right away. It's far better, like the Coke of your childhood.
Because it is the Coke from your childhood. Coke phased out real sugar in the mid-'80s in favor of that industrial-grade, cheap sweeter that clutters our palettes in nearly everything we eat. A major reason New Coke failed is because it was around that time that Coke decided to switch out cane sugar for that processed glob HFCS; part of the disgust Americans felt for the new stuff was due to the fact we had been used to proper sugar before that.
Most times of year, those Coke fans in the know can obtain Coke made with real sugar by getting their hands on bottles made in Mexico. This so-called Mexican Coke is highly prized, and charged at a premium at gourmet stores and Latin grocery importers. In fact, many countries make "real" Coke, and it's one of the unexpected pleasures of international travel that you can actually taste Coke as Coke was invented to be.
Lots of other countries sell "the real thing," too, including the United Kingdom -- it's just one more way that traveling Americans don't realize they're getting the shaft when it comes to food and infrastructure -- but since Mexico is nearer, it's easiest and cheapest for American consumers to get their hands on that.
If this "healthier" Coke is such a big hit, and it's clearly turning consumers on, then why doesn't Coke just make it year-round? The simple answer is that HFCS is cheap. Last year, the Wall Street Journal predicted that higher corn prices would force the soda makers back to sugar, but so far, that hasn't happened in the standard products, although Snapple recently announced that HFCS would get the heave-ho in a product makeover.
Instead, the soda makers are being tricky, and bringing sugar back mostly to products it charges more for. Pepsi and Mountain Dew have noticed the thirst for beverages that aren't made with HFCS, and in response, this month it's coming out with its line of sugar-based Throwback drinks. But like Kosher Coke, they are not promised to stay on shelves forever.
I'm sick of HCFS, one of the least inventive and blandest ingredients on the menu, and it's gotten to the point where I'm insulted when manufacturers think this low-grade sweetener is all I'm good for. (The junk is in nearly every loaf of bread at the grocery store, and even in Newman's Own lemonade, which you'd think would be more natural.) I don't know about you, but I'd be willing to pay another nickel for my bottle of Coke if it meant it could be sweetened with real sugar. Either that, or I could convert or move to Mexico.