Bollywood video pays off for arms dealer
The Times of India recently reported that the music video that was unveiled at the Aero-India show in Bangalore in February to get the Indian defense establishment and the public on its side evoked incredulity and derision online and in India.
But a senior defense officer told the paper that India is buying missiles from the contractor Rafael.
"We are buying a whole host of missiles, ranging from SpyDer air defense systems to Python air-to-air ones, and other equipment from Rafael," the officer said. "Their products are good. But this advertisement is quite tacky...like a C-grade Hindi movie song."
The video featured a man, presumably Rafael, dancing with a woman, representing India, and singing to her about how they've been trusting friends and partners for so long. "What more can I pledge to make our future strong?"
She sings back: "I need to feel safe and sheltered...security and protection, commitment and perfection, defense and dedication," as she and other women dance around missiles.
Tacky, but successful.