Twitter for mommies: Marketers love us, but who's got the time?
Now comes Mommy twittering. The Wall Street Journal's All Things Digital blog wrote about the latest mommy twitter attempt, from Today's Mama, a mom-centric blog based in Utah. Dubbed "Connect," it aims to connect moms via those infamous 140-character-updates. It's not a new idea, TwitterMoms, another social media group specifically for moms, has been generating buzz for some time now.
Forgive me for sounding like a three-year-old, but...why? So moms can connect? That's what parks and cafes are there for. Yes, moms have a lot to commiserate about. They're also busier than your average CEO and operating on half as much sleep. Plus there are usually no assistants. I don't know how anyone has time to tweet, much less anyone wrangling babies or small children.
My kids aren't babies anymore, but I dimly remember those days. Baby finally goes down for her morning nap and I can choose to use my now rare free moments to take a shower, do the dishes, pay some bills, straighten the living room, start a load of laundry, check my email, return phones calls, make some coffee or stare dully into the middle distance. When you add a second baby, you don't even have that small window anymore. Getting two to nap at the same time is like the planets aligning; a rare and mysterious occurrence. The pressure to tweet would become just another chore.
But apparently moms these days are able to multi-task better than I was.
I understand that from a marketer's point of view, gathering up a group like this in one "place" could be very valuable...or not. When Motrin ran a couple of ill-thought-out ads in print publications and on various mommy blog sites, moms on Twitter created such an uproar the company quickly removed the offending ads from across the blogosphere. The message here? Belittle moms at your peril. They're one of the most cohesive groups on the web, AND they hold major purchasing power.
I suppose then that there will continue to be attempts at gaining online access to this group. The trouble will continue to be whether they have the time for any of this. Moms who Tweet? What's your take?