Why is KFC crossing the road? To fix your city's potholes...

I wrote about Kentucky Fried Chicken a few months ago for WalletPop, a standard post about how the chain will be serving up grilled chicken to its customers. But I can't quite believe what's now on the KFC menu: fixing potholes.

It's pretty ingenious, really, and it sounds like it may lead to a lot of goodwill.

Basically, KFC has put out a call to the cities of the United States, in effect saying, "If you want us to fix your potholes, let us know." The fast food chain will then pick four cities and fix their potholes. The twist: Each fixed pothole will have, in non-permanent street chalk, a logo that says, "Re-Freshed by KFC."