As Blender magazine shuts down, are lifestyle magazines on the way out?


On Thursday, Alpha Media Group announced that it was closingBlender magazine. The periodical, which specialized in music reviews, employed thirty people. Some will be moving to Maxim and other Alpha publications.

To a certain extent, it isn't all that surprising to hear that Blender is closing. Amid tales of tanking newspapers and plummeting periodicals, the failure of yet another magazine is hardly noteworthy. Beyond that, I often hear my wife, a Blender subscriber, snarling at the magazine as she reads its reviews; I have to assume that any publication that regularly antagonizes its core audience has a questionable future.