Despite the recession, or maybe because of it, bakeries that specialize in cupcakes are becoming more popular as people look for an inexpensive sweet indulgence that won't break their budget, according to a RedwoodAge.com story.
Magnolia Bakers, featured in the popular HBO show "Sex and the City," has three locations. Another cupcake shop, Sprinkles, has stores in Newport Beach, Palo Alto, Calif., Dallas, Scottsdale and more are planned for Houston and Chicago.
It makes sense that comfort food is more appealing in hard times. It's a way to relax and enjoy life, to feel comfortable.