Another hurdle for Starbucks: More people make coffee at home


Starbucks (SBUX) hopes to bring in more customers by offering less expensive coffee as it tries to replace its eroding base of retail traffic The coffee chain is even offering breakfast "value meal" to attract consumers.

Those efforts may not be enough to offset the significant trend of more people making their coffee at home, probably to save money during the recession. A new National Coffee Association look at the recent activity of coffee drinkers shows a big swing in behavior. According to Reuters, of the people who said they had drunk coffee the previous day, 83 percent said they had made it at home -- up five points compared with year-ago figures.